We launched Conditionals! Now you can create customizable flows and build personalized user journeys.
Conditionals lets you create smart experiences that can properly react to how people answer. Responders won't get irrelevant questions because with Conditional Experiences, they’ll never even see them.
It’s a great way of segmenting your audience, giving them personalized language, and making the experience as easy as possible for them. Let's take a look at what went into this release.
👯♀️ 1. Blocks can now have "Relationships" with one another
Now you can set up specific relationships between your experience blocks and where they redirect to. Each block has a relationship pill to allow you to build flexible flows.
The relationships:
- Next (default)
- Conditions (for multiple choice blocks)
- Redirect URL
- Submit
🖖🏼2. Conditional Logic for Multiple Choice Answers
For multiple choice blocks. you can choose what the next action should be for each option.
This will give you an opportunity to build flows that will be more targeted to the responder's selection.
For each option, you can also choose a relationship:
- take the responder to another block
- go to the next block in the experience order
- redirect to specific URL address
- submit experience and take responder to the thank you screen
🔗3. Redirect URL
You can set 'Redirect" as an action after any block completion.
Use this option to redirect person to a specific URL.
You can even use this to redirect a user to a different Experience URL! (oh the possibilities!)
🏁4. Submission point after any block or multiple choice answer
Is this the last block in a flow? Did you get all that you wanted from your responder? Does the rest of the Experience not make sense to the user? Then it's time to say thank you.
With "Submit" option you can send responder directly to "Thank you" page no matter what block you are on.
Examples!
1. Non-profits - Segment supporters based on what they have to give
Business case: NonProfits are always looking for support, but have a hard time prioritizing each Call-to-action, or segmenting their supporters based on what kind of support they can give, or even sending the submission data to the right person.
With conditionals, we can begin the Experience with a question about what someone wants to do whether it's:
- Donate
- Volunteer
- Share their story
- Or get updates
And every block after that is specific to that flow. ALL Within the same experience.
2. Events - Sell tickets OR Get speakers all-in-one
Business case: Our client in Ukraine, Kristina organizing a conference in Moldova called Ruby Wine. With Experiences Kristina can:
- Sell event tickets
- Receive requests to be a speaker
- Redirect people to event details
Kristina likes Experiences because now she can sell tickets and receive requests in one place. Also she can export all needed data to their company-wide CRM.
Check out this example of experience by pressing on link below.
3. Getting feedback on a new feature update!
Got something you want to say? Click the link below and let the Product team know!
